The importance of breakfast

Starting the day with a good breakfast means you'll have a better nutrient intake, as Special K is a carbohydrate rich food fortified with 9 vitamins and minerals.

Research shows that people who regularly eat a low-fat breakfast like Special K tend to be slimmer than those who don't*.

*De la Hunty and Ashwell M: Are people who eat breakfast cereals slimmer than those who don't? Nutrition Bulletin; Vol.32 Issue 2.

If you skip breakfast, you may get hungrier mid-morning, meaning you may be more likely to be tempted to impulsively reach for indulgent foods like chocolate, cakes and biscuits. Rather than skipping the meal, start the day with a good breakfast.

Special K provides you with 9 essential nutrients:

  • 6 essential B-vitamins, important for energy release from foods.
  • Vitamin C,  which helps to protect the body's cells.
  • Vitamin D, essential for healthy bones.
  • Iron for energy production.
  • Protein, necessary to maintain healthy muscles and support various body functions.

If you really can't make time for breakfast before you leave the house, start keeping a box of your favourite Special K cereal at work so you can tuck in when you get there!

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