Kellogg's Special KAccessibility Statement
Version 1.0 - 4th September 09
Kellogg's is committed to working to ensure that the
Special K website is accessible to all its
customers and that the browsing experience on screen readers is
continually improved.
Our new Special K website has been built using
site level styling (CSS) to ensure the cleanest standards
compliant, XHTML code. All pages use structured semantic mark-up
where possible. This site uses only relative font sizes, compatible
with the user-specified "text size" option in browser "view"
menus.
We are working towards a Level 1(A) W3C accessibility pass for
this site.
Accessible browsing advice
If you're looking for practical help in modifying your browser
settings such as text size, using access keys, speech, brail
browsing and other accessibility aids, we recommend visiting the
accessibility help on the BBC My web My way
website.
Outlined below are certain build features we have implemented
within the site that merit specific mention.
Navigation and navigation aids
The primary site navigation is located at the top of each
page.
Secondary navigation per content area is contained in the
left-hand column.
A link to the home page is available on each page through the
Special K logo.
Navigation menus are marked up as HTML lists and styled with
CSS.
When the site is viewed in a text-only browser, the 'skip to
content' link becomes visible at the top of each page.
All Forms have their labels explicitly associated with their
controls, aiding users of certain screen readers and speech
browsers.
A link to the sitemap of this Special K site (a
listing of every page to allow you to easily find the information
you are looking for) is accessible on every page within the
footer.
Links
Most links are text based within the site. Many of those links
have title attributes, which describe the link in greater detail.
Any graphical links carry descriptive ALT tags in place.
Images
All content images used in this site include descriptive ALT
attributes. Decorative graphics include null ALT attributes. Image
replacement techniques have also been used throughout this site so
that non-visual readers will be able to show text descriptions to
explain the significance of each image used.
Flash
The site has embedded usage of Flash animation and video in
Flash Player 9. Text tagging and / or Flash file replacement
associated with the animated or movie file has been used. The main
sections using Flash tools are:
The BMI Calculator: A non Flash version available at www.kelloggs.co.uk/health/tools/bmicalculator.aspx.
About the plans and benefits of snacking: Flash video
Products page: This is a static ALT tagged version of the products
carousel in place and links to product pages.
JavaScript
The site, and especially the My Special K
section uses JavaScript throughout, however it is only used to
enhance the users experience, if your browser does not fully
support it, the page content remains accessible.
Known issues we are working on
Currently the video within the site does not have a non flash
alternative or a non visual alternative (e.g. transcripts).
Some non-navigational graphics are contained within background
images.
No support for access keys.
Your comments
We welcome any comments regarding your experience of using our
site please contact us using our online feedback
form.