Special K 2 week kick-start plan

It's a fact! Global research shows that the Special K 2 week kick-start plan worked for up to 3 out of 4 people.

How the 2 week kick-start works

If you have a BMI of 25 or over and are over 18 years old you can take part. You can check your BMI using our BMI calculator.

  • For 2 weeks, start the day with a delicious bowl of Special K for breakfast.
  • Enjoy a second bowl for either lunch OR your evening meal choosing from our 5 tasty varieties.
  • Eat a nutritionally well-balanced meal for your third meal of the day.
  • Snack on fruits and vegetables throughout the day.
  • Stay well hydrated, drinking plenty of water and diluted fruit juices.

It is important to remember that this plan isn't for long term use; instead, think of it as a great kick-start towards taking care of your shape. If this is the plan for you then start your plan today.

How much is a recommended portion?

A recommended portion of any Special K is about 30-40g of cereal, served with skimmed, semi-skimmed milk, or a non-dairy alternative, such as soy or rice milk. If you are on the Special K 2 week kick-start plan, you can enjoy up to a 45g serving, which is about 2 large handfuls or 1 average size coffee mug full of cereal.

The science behind the 2 week kick-start plan

Global research has shown that eating a bowl of  Special K low fat cereal for breakfast and either lunch OR your evening meal, together with a third nutritionally balanced meal for a maximum of two weeks, can have a beneficial effect on body shape and fat percentage. After 2 weeks up to 3 in 4 people were slimmer!*

During this research the third meal was nutritionally balanced, following healthy eating principles such as being low in fat and high in fibre, and containing plenty of vegetables along with a source of protein such as meat, fish or other protein alternatives. Snacking on fruits and vegetables during the day was also an option.

* De la Hunty A, Ashwell A. Are people who regularly eat breakfast cereals slimmer than those who don't? A systematic review of the evidence. Nutrition Bulletin 2007;32; 118-128.

It's important to remember that this eating plan isn't for long-term use, but simply a kick-start towards taking care of your shape.

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